#WE WERE HERE TOGETHER BRIDGE PUZZLE TV#

She recalled the days of founder Jay Sarno, who opened Caesars Palace in Las Vegas in 1966 and deliberately left the apostrophe off “Caesars” because he wanted the venue to be “everyone’s palace.” Otterman leaned on Caesars’ history when it came to brand positioning. The data didn’t come back and say ‘We can’t picture Caesars being there.’ It was we weren’t top of mind because we weren’t there.” A small agency with big dreams Otterman noted her team went from, “‘Oh my god, I’m nauseous,’ to a sense of ‘oh my god, I can get this goal,’ because all I have to do is make you aware. That limited awareness, though, also brought a silver lining. It was so jarring to see in this space that we weren’t considered.” “As a consumer that lives in New York, goes to Atlantic City, I love betting on sports and gambling, I always revered the Caesars brand, loved the days of Muhammad Ali and Evel Knievel. “It really is one of those moments of ‘holy s**t,'” she said.

Surveys revealed a 2% unaided brand awareness, which caught Otterman off-guard. Caesars’ casino brand and brick-and-mortar sportsbook were known Caesars’ online sports wagering product was anything but. We’re launching a new sportsbook, what are all the things we wanted to learn from the brand and the consumer so that when we did get acquired, the last piece of the puzzle internally was what was the mission and the vision, and how do we bridge all that together?” “We did spend a lot of the time prior doing the research without being able to talk to Caesars during that acquisition period,” she explained. Lacking direct access to Caesars, Otterman focused her team on consumer interaction to gauge the strength of the Caesars brand. “We had just launched the William Hill brand, so we were like, ‘Whew, we launched a brand!’ and now we’re like, ‘Great!’” she said sarcastically of the takeover timing.ĭuring the SBC Summit, Otterman compared the compressed timetable of 99 days for the Caesars rebrand to her once-favorite television show 24, complete with the metallic clock-ticking sound that drove home the urgency of the situation. Otterman was coming to Caesars from William Hill, which was still better known for being England’s top sportsbook than as an entrant in the nascent U.S. Otterman did not get the chance to directly interact with Caesars until April 2021, following the completion of its acquisition of William Hill, since rules do not permit American and British-owned companies in potential mergers to talk. But getting to this point required a sprint to launch that Caesars CMO of Digital Sharon Otterman recounted at last month’s SBC Summit in New Jersey and elaborated on further during interviews with Sports Handle. The ad campaign is firing on all cylinders in starting its second year, with Cooper taking center stage in the debut of “Season 4” unveiled Friday. The Caesars universe has expanded in ensuing “seasons” to include Academy Award-winning actress Halle Barry as Cleopatra and the Manning family of quarterbacks, Archie, Peyton, and Eli - and non-QB Cooper. Smoove starring as Caesar, the ads provided instant and lasting brand recognition for Caesars Sportsbook. 2 marked the first anniversary of the first 30-second spot - following its rebrand from William Hill. Some have substantial social media reach, providing an upstart feel that resonates with certain demographics.Ĭaesars Sportsbook launched its “We are all Caesars” ad campaign slightly more than a year ago - Aug. Some opt for name recognition and put athletes and celebrities front and center.

#WE WERE HERE TOGETHER BRIDGE PUZZLE TV#

Some operators have large ad budgets to saturate radio and TV airwaves for an impending launch market. Today’s great-tasting chocolate ice cream may be tomorrow’s bland vanilla. After all, the public’s taste is as fickle as the weather.

There is no tried and true method for mobile advertising campaigns. If an operator keeps ad spend in check, it offers the chance to increase profit margin. In the sports wagering space, ad spend is scrutinized because, other than revenue, customer acquisition cost is the financial metric arguably most obsessed over by operators.

We were here together bridge puzzle